High-risk merchant accounts
High-risk merchant accounts for businesses in Europe (EU and EEA)
A high risk merchant account in Europe is open to apply in 26 of the 27 sectors we cover, across the EU and the EEA, from licensed iGaming to CBD cosmetics, vapes, adult platforms and subscription billing. EU law sets a common baseline for payments and consumer rights; gambling, pharmacies and much of wellness stay national. An underwriter answers within 1 business day, and the written offer sets every fee before you sign.
At a glance
Europe
- Sectors open
- 26 of 27
- Currency
- Charge in EUR or local currencies, settle in EUR or yours
- First answer
- Within 1 business day
- Go-live
- As little as two weeks with a complete file
Sectors
Which European businesses we onboard
For a company selling online to consumers in the EU, checked against EU texts in force on October 27, 2026. EU law sets a common baseline for payments and consumer rights, which national law adds to, while gambling, health products and some retail licenses stay with each member state, so open means open in principle, market by market. Every file is underwritten: open means open to apply, not approved in advance.
Open to apply
14The sector's general rules apply.
CBD & HempCBD foods unauthorized EU-wide; cosmetics and hemp seed foods open, flowers vary
No CBD food or supplement is authorized in the EU: EFSA set a provisional safe level of about 2 mg a day in February 2026, but the Commission has since closed many CBD applications without authorization. Under the Kanavape ruling, a member state may restrict CBD lawfully made elsewhere only to protect public health. France allows low-THC flowers; Italy has banned hemp flowers and their extracts since April 2025.
EFSA: provisional safe level for cannabidiol as a novel food (February 2026)(opens in a new tab)Sector page
Nutraceuticals & SupplementsNotify each product where the member state requires it; only authorized health claims
EU law harmonizes the vitamins and minerals allowed in food supplements, but plants and other substances stay under national rules, and member states may require notification before sale: Germany asks for it at the BVL before first marketing, Italy through the health ministry's online system for each product. No authority approves the product beforehand. Health claims must come from the EU register, and new ingredients need novel food authorization.
European Commission: food supplements(opens in a new tab)Sector page
Coaching & Info ProductsEU consumer law: 14-day withdrawal, and an online withdrawal function due from 2026
EU consumer law applies: buyers have 14 days to withdraw from a distance contract, and digital content delivered at once loses that right only with the buyer's prior express consent and acknowledgment, while a coaching service loses it only once fully performed. Member states had to require an online withdrawal function from June 19, 2026, though several were late. Misleading promises of income or results are unfair commercial practices everywhere.
Directive (EU) 2023/2673, the online withdrawal function(opens in a new tab)Sector page
Tech Support & IT ServicesConsumer law applies; fake support pop-ups and remote-access scams are the known risk
No EU license exists for IT support sold to consumers: the 14-day withdrawal right, the online withdrawal function due from June 19, 2026 and the ban on unfair practices apply. The risk lies in scam models: France's national cyber assistance service says fake tech support, built on alarming pop-ups, remote access to the computer and paid sham repairs, ranked fourth among threats to individuals in 2025.
Cybermalveillance.gouv.fr: main threats to individuals in 2025(opens in a new tab)Sector page
MLM & Direct SellingLawful when pay comes from product sales; pyramid schemes banned EU-wide
Direct selling through independent distributors is lawful across the EU. What the Unfair Commercial Practices Directive bans in all circumstances is a pyramid promotional scheme: one where consumers pay for the chance of compensation that comes mainly from recruiting other consumers rather than from selling or consuming products. The directive's blacklist is the same in every member state, so the line does not move from one market to the next.
Directive 2005/29/EC (Unfair Commercial Practices Directive), Annex I, point 14(opens in a new tab)Sector page
Adult & Creator PlatformsLawful for adults; real age verification now expected under DSA and national law
Adult content is lawful for adults, but self-declaring an age no longer passes: in March 2026 the Commission preliminarily found Pornhub, Stripchat, XNXX and XVideos in breach of the Digital Services Act for letting minors in. France requires age verification under Arcom's technical framework of October 2024, and Italy has required it of adult sites since November 12, 2025, with fines up to €250,000.
European Commission: preliminary findings against four adult platforms under the DSA (March 2026)(opens in a new tab)Sector page
Online DatingConsumer law applies; France caps paid matchmaking at one year, no automatic renewal
Dating services follow EU consumer and platform law. A subscriber who starts the service, then withdraws within 14 days, owes only a pro rata share of the contract price, the Court of Justice ruled in the Parship case in 2020. Some states add matchmaking rules: in France, contracts aimed at marriage or a stable union last a year at most, never renew tacitly and allow seven days to withdraw.
Court of Justice of the EU: PE Digital (Parship), Case C-641/19 (2020)(opens in a new tab)Sector page
Travel & Tour OperatorsInsolvency protection for every package; revised EU rules apply from March 2029
Package organizers must hold security that refunds every payment and repatriates travelers if they become insolvent, and some states also license them: Ireland requires an aviation authority license and a bond. A revised directive, published in May 2026, makes vouchers optional, valid 12 months and covered by insolvency protection, leaves down payments to national law, and applies from March 29, 2029.
Directive (EU) 2026/1024 amending the Package Travel Directive(opens in a new tab)Sector page
Ticket Resale & EventsBot-bought resale banned EU-wide; several states cap resale at face value
EU law sets no resale price cap, but since May 28, 2022 reselling tickets bought with automated tools that bypass purchase limits is banned everywhere. National rules then diverge: Ireland bans resale above face value for designated events and venues, and Italy allows secondary sales only by authorized primary sellers, or occasionally by individuals at face value or below, with fines from €5,000 to €180,000.
Directive (EU) 2019/2161 (Omnibus), Annex I point 23a of the UCPD(opens in a new tab)Sector page
Dropshipping & Cross-BorderOSS or IOSS VAT, an EU responsible person, and new duties on parcels
Above €10,000 a year in EU cross-border sales, VAT is charged at the buyer's rate through the OSS, or the IOSS for imports up to €150. Since December 13, 2024 each product needs an EU-established economic operator. Non-EU parcels up to €150 pay a temporary €3 duty per item category since July 1, 2026, and distance-sold imports pay a €2 handling fee per item from November 1, 2026.
European Commission: guidance on the temporary €3 customs duty and the Union handling fee (October 2026)(opens in a new tab)Sector page
Subscription & ContinuityEU withdrawal rules plus national cancel buttons, as in Germany and France
EU law gives 14 days to withdraw, and member states had to require an online withdrawal function from June 19, 2026; a subscriber who asked for an early start owes only a pro rata share. Several states add cancellation rules: Germany requires a button labeled "Verträge hier kündigen" for online subscriptions, and France has required a free online termination function, the "three-click" cancellation, since June 1, 2023.
Germany: § 312k BGB, termination of consumer contracts online(opens in a new tab)Sector page
Alcohol & Age-Restricted RetailExcise paid in the buyer's country, registered before dispatch; national minimum ages
Alcohol sold at a distance to consumers in another member state bears excise duty in the destination country, and before dispatch the seller or its tax representative must register there and guarantee payment. Minimum ages are national: in Germany, beer and wine may be sold from 16, other alcoholic drinks only from 18, and drinks may not be sold through public vending machines open to minors.
Council Directive (EU) 2020/262 on the general arrangements for excise duty, art. 44(opens in a new tab)Sector page
Open with your license
12Send the license or registration your sector needs.
Casino & SportsbookNo EU passport: each member state licenses online gambling for its own players
The EU has no gambling-specific law, and since the Santa Casa ruling of September 8, 2009 a member state may bar operators licensed elsewhere in the EU from offering online games to its residents. Each market needs its own license: from the MGA in Malta, or the GGL in Germany, which lists permitted sites on a whitelist. Ireland has banned credit cards for gambling since February 5, 2026.
Court of Justice of the EU: Santa Casa judgment, Case C-42/07 (2009)(opens in a new tab)Sector page
Fantasy Sports & Skill GamesPaid entry plus any chance usually means a gambling license, market by market
No EU rule defines a skill game, so each member state's gambling law decides. Spain's law covers any paid game depending even partly on chance, whether skill predominates or not, so paid fantasy contests need a license there. The Dutch Betting and Gaming Act targets prizes awarded by chance on which players generally have no predominant influence, leaving more room for skill-based contests.
Spain: Ley 13/2011 on the regulation of gambling, art. 3(opens in a new tab)Sector page
Forex & CFDMiFID II authorization; retail leverage capped from 30:1 to 2:1; Belgium bans
Selling CFDs or rolling spot forex to EU consumers is an investment service needing MiFID II authorization. ESMA's 2018 measures, which most national authorities made permanent in 2019, cap retail leverage from 30:1 on major currency pairs to 2:1 on crypto, close positions at 50% of required margin and cap losses at the deposit. Belgium bans their distribution to consumers on electronic platforms; France bans most of their electronic advertising.
ESMA: final product intervention measures on CFDs and binary options (2018)(opens in a new tab)Sector page
Crypto & Web3MiCA CASP authorization required; every transitional period ended by July 1, 2026
Crypto-asset services to EU clients need MiCA authorization as a crypto-asset service provider, granted in one member state and passported to the others. The transitional periods for firms active before December 30, 2024 ended everywhere by July 1, 2026, and ESMA told unauthorized providers to stop onboarding EU clients and wind down. Transfers carry originator and beneficiary data under the travel rule.
ESMA: public statement on the end of the MiCA transitional period (June 2026)(opens in a new tab)Sector page
Credit Repair & Debt ServicesCredit intermediaries admitted and supervised from November 2026; paid debt mediation banned in places
The new Consumer Credit Directive applies from November 20, 2026: creditors and credit intermediaries go through admission, registration and supervision by an independent authority, and every member state must make independent debt advice available at limited charge. Fee-based debt settlement is left to national law, and some states shut it: the Netherlands bans debt mediation unless it is free or done by municipalities, lawyers, bailiffs or accountants.
Directive (EU) 2023/2225 on credit agreements for consumers(opens in a new tab)Sector page
Telehealth & WellnessPractitioners licensed where established; remote care and prescriptions follow national rules
Under the cross-border healthcare directive, telemedicine counts as provided in the member state where the provider is established, under that state's law, quality standards and professional licensing. Each state sets its own rules on remote consultations: Germany's model code for doctors allows care exclusively at a distance only case by case, when medically justifiable. A prescription from another member state can in principle be dispensed where the medicine is authorized.
Directive 2011/24/EU on patients' rights in cross-border healthcare(opens in a new tab)Sector page
KratomUnauthorized novel food EU-wide; a narcotic in several states, licensed in Czechia
EU food authorities treat kratom (Mitragyna speciosa) as an unauthorized novel food, so it cannot be sold as a food or supplement anywhere in the EU; a Dutch appeals tribunal upheld that in June 2025. Sweden classed it as a narcotic from March 11, 2025 and Denmark controls it, while Czechia has allowed licensed sales to adults since November 12, 2025.
RASFF Window: unauthorized novel food (Mitragyna speciosa), notification 2022.6904(opens in a new tab)Sector page
E-Liquids & VapesNotify each product; register for cross-border distance sales, which states may ban
The Tobacco Products Directive caps nicotine liquid at 20 mg/ml, refill containers at 10 ml and tanks at 2 ml, and requires manufacturers and importers to notify every product to each member state where it is sold. Member states may ban cross-border distance sales; where allowed, the seller registers in its own state and in the buyers' state. France has banned disposable vapes since February 26, 2025.
Directive 2014/40/EU (Tobacco Products Directive), arts. 18 and 20(opens in a new tab)Sector page
Online PharmacyAuthorized pharmacies or retailers only, with the EU logo; prescription sales decided nationally
Under EU law only a person authorized to supply medicines to the public in its member state may sell them online, and its site must show the EU common logo, which links to the national register of legal online sellers. Each state may ban prescription medicines online: France allows only non-prescription medicines, while Germany issues mail-order permits to licensed pharmacies.
European Commission: EU logo for online sale of medicines(opens in a new tab)Sector page
Firearms & AccessoriesLicensed dealers only; buyer's identity and license checked before or at delivery
EU firearms law lets only licensed persons acquire firearms, bans the most dangerous category for civilians and requires every member state to license dealers and brokers. When firearms, essential components or ammunition are sold at a distance, a licensed dealer or a public authority must check the buyer's identity and authorization before or at delivery. Germany allows handover only to persons whose entitlement is evident or proven.
Directive (EU) 2021/555 on control of the acquisition and possession of weapons(opens in a new tab)Sector page
Auto Transport & ExportHaulers need a road transport license; international carriage needs a Community license
Moving vehicles for others by road is regulated haulage: the operator needs a stable establishment, good repute, professional competence and capital of at least €9,000 for the first vehicle, then a Community license for international carriage, issued by its home state for up to 10 years. Since May 21, 2022 that also covers vans of 2.5 to 3.5 tonnes. Vehicle brokers and exporters have no EU sector license.
Regulation (EC) No 1072/2009 on access to the international road haulage market(opens in a new tab)Sector page
Tobacco & NicotineDistance sales need registration in both states, or are banned; snus banned
Member states may ban cross-border distance sales of tobacco, as Belgium does for all online sales; where allowed, the retailer registers in its own state and in the consumer's state, and excise is due where the buyer lives. Tobacco for oral use, snus, is banned everywhere except Sweden. Nicotine pouches fall outside the directive, so states decide: France has banned their sale since April 1, 2026, Belgium since 2023.
Directive 2014/40/EU (Tobacco Products Directive), arts. 17 and 18(opens in a new tab)Sector page
Not processable
Unlawful to sell to customers in this market.
Peptides & LongevityPeptides sold for effect are medicines; none may be sold without authorization
EU law treats any substance used to restore, correct or modify physiological functions as a medicine, whatever the label, and no medicine may be placed on a member state's market without a marketing authorization. Research peptides and GLP-1 copies sold to consumers are caught: in September 2025 EMA and national agencies warned of a sharp rise in illegal GLP-1 products online. Collagen peptides sold as food follow food law.
Directive 2001/83/EC on medicinal products for human use, arts. 1 and 6(opens in a new tab)Sector page
Some products cannot be processed even inside sectors we accept: CBD sold as a food or supplement, cash-prize sweepstakes without a gambling license, snus outside Sweden, and medicines sold without a marketing authorization or by a seller not authorized to supply them.
Payment methods
How your European customers pay
Europe pays country by country, so we switch these methods on one by one for the markets you sell to, within each brand's rules for your sector. Your written offer names the ones agreed.
Cards and wallets
Visa, Mastercard, American Express, Apple Pay, Google Pay, PayPal
Visa, Mastercard and American Express, with Apple Pay, Google Pay and PayPal. Interchange on Visa and Mastercard consumer cards issued and acquired in the EEA is capped at 0.2% for debit and 0.3% for credit, and those cards may not carry a surcharge.
SEPA, transfer and Trustly
SEPA Direct Debit, Bank transfers, Trustly, Pay by Bank
SEPA direct debit, bank transfer, Trustly and pay by bank. Euro transfers reach 41 European countries, and in the euro area an instant transfer lands within 10 seconds and costs no more than a standard one.
Local bank methods
iDEAL | Wero, Bancontact, BLIK, Przelewy24, EPS, Swish
iDEAL | Wero in the Netherlands, Bancontact in Belgium, BLIK and Przelewy24 in Poland, EPS in Austria and Swish in Sweden: the local methods shoppers in each country expect at checkout.
Pay later, vouchers and e-wallets
Klarna, Alma, Scalapay, paysafecard, Neosurf, Skrill, NETELLER, MuchBetter
Klarna, Alma and Scalapay where each provider lends, prepaid paysafecard and Neosurf vouchers, and Skrill, NETELLER and MuchBetter wallets, each within its own rules for your sector.
The process
From your file to your first payout
Send your file
Your business register extract, articles of association, beneficial owner entry, the license your sector needs in each target market and recent processing statements if you have them.
An underwriter answers
Within 1 business day you learn the route, the documents still missing, or that the file cannot be placed.
Your written offer
Rates, reserve, payout schedule and settlement currency, set down in writing before any commitment.
Go live
Integration, test payments, then live traffic under monitoring: as little as two weeks with a complete file.
The file
The file of a European company
- A recent extract from your national business register, with the directors
- Your articles of association
- Your entry in the national register of beneficial owners
- Your VAT number, and your OSS or IOSS registration if you use them
- Three to six months of processing statements, if you have them
- Your website, with full prices, an order button that says the order is binding and a withdrawal function
- The license your sector needs in each market you sell to, where the list above names one
Local rules
Six EU rules behind most account decisions
EU law fixes how Europeans pay and what they can undo; national law decides what can be sold to them. Each sector above and each topic below opens on the full rule and its source.
Surcharges
No surcharge on consumer cards or SEPA payments
Since January 13, 2018, a merchant may not charge for consumer debit and credit cards under the interchange caps, or for SEPA transfers and direct debits; France and Belgium ban fees on every method.
Directive (EU) 2015/2366 (PSD2), art. 62(4)(opens in a new tab)Authentication
SCA exemptions belong to the banks, not to you
Strong customer authentication applies when the customer initiates an online payment; every exemption is the payment provider's option, and a payee that does not accept SCA refunds the issuer's loss.
Delegated Regulation (EU) 2018/389 on strong customer authentication(opens in a new tab)Withdrawal
Fourteen days, and a withdrawal button since June 2026
Online buyers have 14 days to withdraw, and member states had to require a "withdraw from contract here" function on online contracts from June 19, 2026.
Directive (EU) 2023/2673, new article 11a of the Consumer Rights Directive(opens in a new tab)Prices
A reduction is measured against the 30-day low
Since May 28, 2022, an announced price reduction must show the lowest price applied in at least the 30 days before it, and false "limited time" claims are blacklisted in every member state.
Directive (EU) 2019/2161 (Omnibus)(opens in a new tab)Gambling
One license never covers the whole EU
There is no sector-specific EU gambling law and no passport: each member state organizes online gambling for its own residents, by license or monopoly, and may exclude operators licensed elsewhere.
European Commission: online gambling in the EU(opens in a new tab)Imports
A €3 duty on low-value parcels since July 2026
Parcels worth up to €150 sold from outside the EU pay a temporary €3 customs duty per item category since July 1, 2026, and distance-sold imports pay a €2 handling fee per item from November 1, 2026.
European Commission: temporary flat fee on low-value imports(opens in a new tab)
In detail
EU and EEA rules in detail
The regulators, the country pages, cards and SCA, SEPA and instant payments, consumer law, VAT and customs, disputes, anti-money laundering and data, and the mistakes that cost European accounts. Open a topic for the rule, its dates and its sources.
Who regulates high-risk sales in the EU
EU law is written once and applied by national authorities, so a European merchant meets two layers: the EU rule and the regulator of each country it sells to.
| Regulator | What it covers | What it asks of a merchant |
|---|---|---|
| European Commission (opens in a new tab) | Proposes EU law and coordinates enforcement | Nothing direct; its rules reach you through national law |
| EBA and national payment authorities | Payment and e-money institutions, the SCA standards | Nothing direct; your acquirer is authorized in one member state and passports to the others |
| ESMA and national securities authorities | Investment services, CFDs and, with national authorities, crypto under MiCA | MiFID II or MiCA authorization for forex, CFDs or crypto services |
| ECB and the Eurosystem | Oversight of payment systems, card schemes and wallets | Nothing direct |
| National consumer authorities and the CPC network | EU consumer law, with coordinated cross-border actions | Clear prices, the withdrawal right honored, no unfair practices |
| National data protection authorities and the EDPB | The GDPR and cookie consent | A lawful basis for each processing, consent for non-essential cookies |
| National gambling regulators | Gambling, with no EU passport | A license in each market you take players from |
| AMLA and national financial intelligence units | Anti-money laundering | Gambling operators already run their own AML checks; other merchants meet the €10,000 cash cap from July 10, 2027, and your acquirer checks beneficial owners |
Country pages for Europe
This page sets out the rules common to the EU. National law adds licenses, bans and payment habits, and our country pages cover them in full.
| Country | Where it differs from the EU baseline |
|---|---|
| France | ANJ licenses for betting and poker, no online casino, a ban on fees for every payment method, three-click cancellation |
| Belgium | No online vape, tobacco or weapons sales, a duty to offer an electronic payment method, Gaming Commission licenses |
| Malta | The MGA’s B2C gaming service and B2B critical gaming supply licenses, player funds rules, FIAU checks on players |
| Ireland | Remote betting licenses since July 2026, a 0.10% cap on domestic debit interchange, an HSE license for each website selling vapes or tobacco |
| Portugal | SRIJ gambling licenses, MB WAY and Multibanco, no internet sales of tobacco or nicotine vapes, a late refund owed twice |
| Cyprus | CySEC investment firms passported across the EU, online casino games banned, no surcharge on any payment method |
| Luxembourg | A business permit for established businesses, lotteries and online betting reserved to the Loterie Nationale, no distance sales of tobacco or vapes to consumers |
| Spain | DGOJ licenses for online gambling, no distance sales of tobacco, vapes online only from sellers established in Spain, no extra charge for the payment instrument |
| Italy | ADM concessions for distance gambling, kratom listed as a narcotic, hemp flowers banned, no fee for paying by any instrument |
| Netherlands | Koa licenses from the Ksa for online gambling, no online sale of tobacco or vapes, iDEAL moving to Wero |
| Germany | GGL licenses for online betting, slots and poker, a cancel button for online contracts, a withdrawal function since June 19, 2026, no distance sales of tobacco or vapes from other EU states |
| Austria | One concession for online casino games and lotteries, no mail order of tobacco or vapes, a ban on fees for any payment instrument, EPS bank payments |
| Switzerland | Outside the EU and the EEA: no PSD2, no general withdrawal right, cantonal licenses |
| United Kingdom | Outside the EU since 2020: its own payment, gambling and consumer rules |
Norway, Iceland and Liechtenstein apply most EU payment and consumer law through the EEA Agreement: PSD2 and the SCA standards, the interchange caps, the Consumer Rights Directive, the Omnibus price rules, geo-blocking and the GDPR. The Instant Payments Regulation, the Digital Services Act, the withdrawal function and the 2024 anti-money laundering package were still under scrutiny for incorporation in October 2026, and the EEA leaves out customs and VAT, so the OSS and the €3 duty stop at the EU border.
Cards, SCA and surcharges
PSD2 has applied since January 13, 2018, and strong customer authentication since September 14, 2019. SCA applies when the payer initiates an electronic payment. Exemptions exist for low-value remote payments up to €30 (within €100 or five payments in a row), for later payments of a fixed recurring series, for trusted beneficiaries and, after transaction risk analysis, for payments up to €500, €250 or €100 depending on the provider’s fraud rate. Each one is the payment provider’s option, never the merchant’s right. The 3-D Secure guide covers the flows that hold up.
The Interchange Fee Regulation has capped interchange at 0.2% on consumer debit cards and 0.3% on consumer credit cards since December 9, 2015 in the EU and January 1, 2020 in Norway, Iceland and Liechtenstein, when both the payer’s and the payee’s providers are in the EEA. Commercial cards, cash withdrawals and three-party schemes such as American Express issuing directly fall outside the caps. A payee may not surcharge consumer cards under the caps, or SEPA transfers and direct debits; where a surcharge stays allowed, it may not exceed the payee’s cost, and member states may ban more: France and Belgium ban fees on every payment method.
PSD3 and the new Payment Services Regulation were agreed politically on November 27, 2025; in October 2026 the Council was adopting its first-reading position, and Parliament must still approve it, so neither text is law yet. The agreed text makes providers check that a payee’s name matches its account identifier and extends their liability for fraud.
SEPA, instant payments and Wero
SEPA credit transfers move euros between accounts in 41 European countries, and the payer’s bank must credit the payee’s bank by the end of the next business day. SEPA Instant runs around the clock, completes within 10 seconds and no longer has a scheme maximum. Under the Instant Payments Regulation, euro-area banks have had to receive instant euro transfers since January 9, 2025 and send them since October 9, 2025, at no higher price than a standard transfer; banks outside the euro area follow by January 9 and July 9, 2027. Since October 9, 2025, a euro-area payer’s bank checks the payee’s name against the IBAN before any euro credit transfer and warns on a mismatch.
SEPA Core direct debits give the payer eight weeks to obtain a refund without giving a reason, and 13 months for an unauthorized debit; SEPA B2B debits are for business payers and carry no refund for an authorized debit. Wero, the account-to-account wallet of the European Payments Initiative, takes online payments in Germany, Belgium and Luxembourg, rolls out in France through 2026, and began taking online payments with all participating Dutch banks on October 26, 2026, as merchants move from iDEAL to Wero by the end of 2027.
Consumer law: withdrawal, prices and platforms
EU consumers have 14 days to withdraw from a distance contract without a reason, extended by 12 months when the withdrawal information is missing. The trader refunds within 14 days, standard delivery costs included, by the same means of payment unless the consumer agrees otherwise, and may wait until the goods are back. The order button must say “order with obligation to pay” or an equally clear phrase, or the consumer is not bound, and an extra charge taken through a pre-ticked box must be refunded. Member states had to apply the online withdrawal function from June 19, 2026: a “withdraw from contract here” link, a confirmation step and a receipt on a durable medium. Several member states transposed it late, so check the date in each country you sell to; our France and Belgium pages give theirs.
Since May 28, 2022, an announced price reduction must show the lowest price of the previous 30 days. For breaches of the unfair practices rules pursued in coordinated cross-border actions, the maximum fine must reach at least 4% of the trader’s annual turnover in the countries concerned. The blacklist of the Unfair Commercial Practices Directive, the same in every member state, bans fake “limited time” offers, pyramid schemes, false cure claims and “free” offers that are not. The geo-blocking rules stop a trader from refusing a card or an account because it was issued in another member state. Under the Digital Services Act, in full force since February 17, 2024, marketplaces must identify their traders before they sell. The subscription billing guide shows how to build a renewal flow that holds up.
VAT and customs
Since July 1, 2021, an EU seller whose cross-border sales to EU consumers pass €10,000 a year charges VAT at the buyer’s rate, and can declare it once through the One Stop Shop instead of registering in each country. Every imported good is subject to VAT, and the Import One Stop Shop lets a seller collect it at checkout on consignments up to €150; marketplaces can be the deemed supplier of the goods they facilitate. The €150 customs duty exemption ended on June 30, 2026: since July 1, 2026, low-value parcels pay a temporary €3 duty per item, an item being goods that share a tariff classification, until July 1, 2028. From November 1, 2026, distance-sold imports also pay a €2 Union handling fee per item, whatever their value. Under the product safety regulation, a consumer product other than food or medicines may be placed on the EU market only if an economic operator established in the EU answers for it, a rule in force since December 13, 2024.
Refunds and disputes
Chargebacks follow the card schemes’ rules, not EU law; for many dispute reasons, Visa gives the issuer 120 days from processing. EU law sets the cardholder’s side: 13 months to report an unauthorized payment, a refund by the end of the next business day, and a liability of at most €50 for a lost or stolen card unless the payer acted fraudulently or with gross negligence, or none when the payer’s bank did not require SCA. A payee that does not accept SCA refunds the financial damage it causes the payer’s bank.
The EU online dispute resolution platform closed in 2025, and Regulation 524/2013 was repealed with effect from July 20, 2025. New rules on alternative dispute resolution apply from September 20, 2028: a trader contacted by an ADR body will have 20 working days to say whether it takes part. Every chargeback counts toward your chargeback ratio.
Anti-money laundering, beneficial owners and data
The EU anti-money laundering regulation applies from July 10, 2027, and from that day no business may accept or make a cash payment above €10,000 for one sale or linked operations; member states may set lower limits. AMLA, the new EU authority in Frankfurt, starts direct supervision of selected financial entities in 2028. The Court of Justice struck down general public access to beneficial ownership registers on November 22, 2022. Under the new access rules, which member states had to apply by July 10, 2026, banks and other obliged entities keep access and the public needs a legitimate interest. Acquirers check your entry, so an outdated one delays boarding.
The GDPR applies to any seller offering goods or services to people in the EU, wherever it is based. Fines reach €20 million or 4% of worldwide annual turnover, whichever is higher. Storing or reading information on a visitor’s device needs prior consent, except what the service strictly needs, and existing customers may receive emails about the seller’s own similar products only if they could object at collection and in every message.
Mistakes that cost European merchants their accounts
- Charging a card fee to EU consumers. Surcharges on capped consumer cards and SEPA payments are banned, and France and Belgium ban fees on every method.
- Building the funnel around an SCA exemption. The provider decides whether to apply it, and a payee that does not accept SCA carries the fraud loss.
- No withdrawal function, missing withdrawal information or a vague order button. The consumer may not be bound, missing withdrawal information stretches the period by 12 months, and “I never agreed” disputes follow.
- Fake reductions and countdown timers. The reference price is the 30-day low, and false urgency is blacklisted in every member state.
- Pre-ticked add-ons and “free” trials that bill. Extras taken by default must be refunded, and a “free” offer that is not feeds refund demands and chargebacks.
- Ignoring the July 2026 import changes. Unbudgeted duties at delivery mean refused parcels and “item not received” disputes.
- A payee name that does not match the brand. Euro-area payers see a warning when the name they enter does not match the account holder’s, which makes a transfer to an unfamiliar company name look suspect.
- A gambling license from one country used for all of them. There is no EU passport, and processing players from a market where you hold no license ends the account.
Most of these are fixed before go-live. A business model that needs one of them to work is declined, whatever its volume.
FAQ
High-risk merchant account Europe FAQ
How do I get a high risk merchant account in Europe?
Does one EU license let me sell in every member state?
How much does a high-risk merchant account cost in Europe?
Can I add a card surcharge for European customers?
Do I need the withdrawal button on my checkout?
Do these rules apply in Norway, Switzerland and the UK?
Do sellers outside the EU have to charge EU VAT?
Which local payment methods matter most in Europe?
Can I charge in local currencies and be paid in euros or dollars?
My Stripe or PayPal account was closed. Can I apply?
Europe
Open your European gate.
Send your file with the license your sector needs in each market. An underwriter reads it within 1 business day and comes back with a route, the documents still missing, or a plain no.
Free to apply. A human answer within 1 business day.
Facts checked on · 26 sources
This page describes the rules as we read them on that date. It is not legal advice: confirm them with counsel for your business and your products.
- Regulation (EU) 2015/751 on interchange fees for card-based payment transactions(opens in a new tab)
- Regulation (EU) 2024/886 on instant credit transfers in euro(opens in a new tab)
- European Parliament Legislative Train: payment services regulation(opens in a new tab)
- European Payments Council: SEPA Credit Transfer(opens in a new tab)
- European Payments Council: SEPA Instant Credit Transfer(opens in a new tab)
- European Payments Council: SEPA Direct Debit(opens in a new tab)
- EPI Company: Wero roll-out in the Netherlands (October 2026)(opens in a new tab)
- Czech Ministry of Health: the list of psychomodulatory substances, kratom included (November 2025)(opens in a new tab)
- Delegated Regulation (EU) 2026/2152 on the Union handling fee(opens in a new tab)
- Your Europe: electronic and cash payments and rules on surcharges(opens in a new tab)
- France: Code monétaire et financier, art. L112-12(opens in a new tab)
- Directive 2011/83/EU on consumer rights(opens in a new tab)
- EUR-Lex: national transposition measures for Directive (EU) 2023/2673(opens in a new tab)
- Regulation (EU) 2022/2065 (Digital Services Act)(opens in a new tab)
- Regulation (EU) 2018/302 on geo-blocking(opens in a new tab)
- European Commission: VAT One Stop Shop(opens in a new tab)
- Regulation (EU) 2023/988 on general product safety(opens in a new tab)
- Regulation (EU) 2024/1624 on anti-money laundering(opens in a new tab)
- Directive (EU) 2024/1640 (AMLD6), access to beneficial ownership registers(opens in a new tab)
- Court of Justice of the EU: press release 188/22 on beneficial ownership registers (November 2022, PDF)(opens in a new tab)
- AMLA: about the Anti-Money Laundering Authority(opens in a new tab)
- Regulation (EU) 2016/679 (GDPR)(opens in a new tab)
- Regulation (EU) 2024/3228 discontinuing the ODR platform(opens in a new tab)
- Directive (EU) 2025/2647 amending the ADR Directive(opens in a new tab)
- EFTA: questions and answers about the EEA Agreement(opens in a new tab)
- EFTA EEA-Lex: Instant Payments Regulation, status in the EEA(opens in a new tab)